the wellness studio
The Wellness Studio, a haven for well-being, embodies a holistic approach to healthcare. With a strong commitment to preventive care, the studio passionately supports individuals on their wellness journeys.
The brand exudes a sense of friendliness, youthfulness, and modernity, all wrapped in an organic atmosphere. Clever, unique, and refreshingly simple, The Wellness Studio aims to be the go-to destination for those seeking a holistic approach to health.
This brandbook outlines the guidelines for the use of the logo, color palette, typography, and imagery. By following these guidelines, we establish consistency in the brand creative and messaging across all channels and touchpoints.
This color palette is a sophisticated blend of
neutral tones accented by a few contrasting
darker hues; these tones provide a timeless and
versatile backdrop that exudes a sense of calm
and sophistication.
The graphic elements for The Wellness Studio’s branding aimed to visually convey themes of movement and the spine, emphasizing the studio's focus on holistic wellness, preventive care, and the physical well-being of clients.
The brand’s typographic palette is made up of 3
fonts selected to generate contrast with each
other, due to their different characteristics. Each
selected font has a specific use within the
information hierarchy, this order should not be
altered to ensure legibility across all brand
touchpoints.
