the mod labb
Established in 2013 in Oak Cliff, Dallas, TX, The Mod Labb has swiftly become a prominent figure in the beauty industry, focusing on empowering women with a multifaceted approach to beauty. At its core, the brand endeavors to challenge and redefine global beauty standards, earning a dedicated following for its unwavering commitment to inclusivity, innovation, and empowerment. From its humble beginnings, The Mod Labb has evolved into a beacon of change, championing diversity and self-expression in an industry often marred by narrow definitions of beauty.
The Mod Labb faced the challenge of expanding its brand presence beyond its local roots while simultaneously preparing for the launch of a third location in a new market. To achieve this, the brand sought to not only increase awareness of its unique approach to beauty but also to share the inspiring narrative of its founder through captivating content and public engagements. With a clear vision in mind, The Mod Labb devised a multifaceted strategy, combining elements of brand awareness campaigns, targeted marketing initiatives, and storytelling endeavors to achieve its ambitious goals.
Introduced The Mod + Body Labb story and services to local and national media and garnered media coverage within Forbes, Byrdie, Mitu, Popsugar, D Magazine, HipLatina and Remezcla.
Positioned Jake as a thought leader for the community beyond the conversation of hair to ignite true impact within the next generation. Events included We All Grow's Dallas Latina Equal Pay Day and HeyChica! Summit hosted at Southern Methodist University.
Curated a storytelling content series, After Hours with Jake, to bring brand awareness on a local and national level to The Mod Labb brand and Jake Tafoya. Guests included influential community leaders, founders and organziations.
