magdalena's
With almost a decade in business, Magdalena’s was ready to take their brand presence and marketing efforts to the next level. The family-owned catering and events company specializes in upscale cuisine influenced by Mexican, American, and global traditions. Beyond catering, Magdalena’s also operates an event venue, food truck, and monthly Supper Club.
In response to the catering and events company's aspirations to connect with a more upscale target audience, we orchestrated a partial refresh of their brand presence. With a keen focus on sophistication and refinement, we strategically updated key elements of their visual identity, including elegant typography, and a modernized icon to symbolize the gathering around the table.
Also, created master messaging book for all facets of Magdalena's.
We redesigned Magdalena's digital presence with a custom website that embodies the essence of luxury, featuring elegant visuals, optimal user experience, and seamless navigation.
A strategic overhaul of their social media profiles across various platforms was prioritized to engage with their community. Implementing a consistent posting schedule and leveraging strategic hashtags, we aimed to boost engagement and enhance visibility among the desired upscale audience.
After the first 3 months, organic impressions increased by 72% and engagement rate increased by 165%.
We coordinated and managed a video shoot to capture the essence of their exceptional catering offerings during a private event at their venue.
Crafted meticulously designed email campaigns, tailored to exude sophistication and luxury. Our approach focused on seamlessly integrating exquisite visuals of offerings, exclusive event showcases, and personalized invitations, resulting in a significant uptick in engagement.
